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PRIVACY POLICY

Effective Date: 5-15-25
Last Updated: 5-15-25 

1. Who We Are

This website is operated by Lisa Marie Perkins, a licensed REALTOR® in the Dallas–Fort Worth Metroplex, specializing in luxury residential real estate. We are committed to protecting your privacy and handling your information responsibly.

2. Information We Collect

When you use our website, we may collect the following types of information:

  • Personal Information: Name, email address, phone number, and other contact details submitted through forms.

  • Device & Usage Data: IP address, browser type, pages visited, and referring URL.

  • Cookies & Tracking Technologies: Including Google Ads tracking for analytics and advertising purposes.

3. How We Use Your Information

We use your information for:

  • Responding to inquiries and providing services.

  • Improving our website and user experience.

  • Marketing and advertising, including remarketing.

  • Tracking conversions through platforms like Google Ads.

4. Enhanced Conversions for Google Ads

Our website uses Google Ads Enhanced Conversions, a feature that helps improve the accuracy of conversion tracking by securely sending hashed first-party data (such as email addresses or phone numbers) to Google when a user submits a form. This data:

  • Is hashed using SHA256 before being sent to Google.

  • Is used only to match conversions more accurately to ad interactions.

  • Is not stored by Google after the matching process.

By using this site and submitting a form, you acknowledge that your data may be used in accordance with Google's Privacy Policy and Google's Terms of Service.

5. Your Choices

You can:

  • Disable cookies in your browser settings.

  • Use the Google Ads Settings to control ad personalization.

  • Contact us to request access to or deletion of your personal information.

6. Data Sharing

We do not sell or rent your personal information. We may share your data with:

  • Trusted service providers (e.g., website hosting, analytics tools).

  • Google, for advertising purposes as described above.

  • Legal authorities if required by law.

7. Data Security

We implement appropriate security measures to protect your data, including encryption, firewalls, and secure form submissions.

8. Contact Us

If you have questions about this policy or your personal information, contact:

Lisa Marie Perkins
Email: LMperkins@atpropertiestx.com
Phone: 949-742-0085
Website: https://www.perkinsrealtygroup.com